Project manager & Creative producer

Alba ​Robredo

ABOUT ME

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cr​eative producer

project manager

tv producer

I am an experienced Creative Producer with a strong background in managing projects for various brands ​and creative agencies. My expertise includes:

• Project Planning and Execution: Managing projects from concept to final delivery, coordinating ​brainstorming sessions, and leading creative meetings.
  
• Client Relations: Presenting creative proposals to clients and stakeholders, acting as the main point of ​contact, and ensuring client satisfaction.
  
• Content Production: Overseeing multimedia content production, coordinating photography and video ​shoots, and managing post-production.
  
• Budget Management: Estimating and managing project budgets, negotiating with vendors and ​freelancers to meet objectives within budget constraints.
  
• Team Leadership: Leading and motivating multidisciplinary teams, including creatives, photographers, ​set designers, and stylists.
  
• Campaign Coordination: Executing international advertising campaigns, coordinating studio ​productions, and ensuring projects meet time, cost, and quality limits.
  
• Financial Collaboration: Working with finance teams to align project costs with the committed budget.
  

I excel at successfully executing projects from briefing and planning to delivery, ensuring high-quality ​outcomes and client satisfaction.

ALDI

NESTLÉ

COCA-COLA

P&G

080 BCN FASHION WEEK

PERRO VERDE

BARCELÓ HOTELS

HUAWEI

MITSUBISHI

BEKO

MUJI

MANY OTHERS

For ALDI, I led a 12-person studio, ensuring seamless collaboration with ​the creative agency to develop all creative materials. Our ​comprehensive work included weekly brochures, digital content for ​social media and the web, eCommerce, photos for all communication ​channels, store openings, PR photos, and additional content as ​needed.

During the Christmas season, we produced special brochures ​featuring holiday recipes, food, and toys. ALDI was the first ​supermarket to change the concept and create something unique ​every week in their brochures. We developed various themes, such as ​Under the Sea, Sustainability, solar system, cinema,... all incorporated ​into different sets to make the food brochures engaging and fun ​through storytelling. The digital content supported the weekly theme ​and included cooking tips, recipes, video recipes, step-by-step guides, ​DIY projects, and all the creative elements we could imagine.

I managed the studio by organizing samples from the brand and ​creating weekly shooting schedules.

My team consisted of producers, set designers, photographers, food ​stylists, creatives, stylists, and freelancers as needed (models, ​makeup artists, etc.).

For Nestlé, I worked on the production and creative development of ​various pieces for their brands, including Nesquik, Fitness, Nescafé, ​Nescafé Dolce Gusto, Starbucks, Maggi, Buitoni, Purina, and Nesquino ​(a product in China).

I produced shot lists, photos, retouching, creative photography, ​storytelling, digital materials, video recipes, lifestyle content, and ​product photos. I managed the hiring of all necessary in-house or ​freelance providers for each project. Additionally, I performed the role ​of an art buyer, sourcing suitable photographers and liaising with ​model agencies to ensure the best talent for our projects.

For Coca-Cola, I produced the international partner campaign for the Euro ​2024. The creativity focused on sharing rituals under the hashtag ​#TheRitualCup.

The campaign included two main videos in various formats, DOOH (Digital ​Out Of Home), OOH (Out Of Home), social media photos & GIFs, ​influencers, and a social media contest to encourage participation.

For P&G, I worked on various brands such as Ausonia, Dodot, Pantene, LÓreal,...

ausonia discreet

Ausonia discreet spot. Product demo

Summer 2019 campaign "Undress Your Mind,"

I produced photos for the magazine "Más raro que..." for the wine brand "El Perro Verde."

I managed the production of photos and video for the launch ​campaign of the Huawei MATE 9 in 2016.

I produced the video presentation for the Princess of ​Asturias Award in 2016

As a Project Manager, I lead, plan, implement, and manage end-to-end projects in collaboration with multi-​functional teams, including E-commerce, Marketing, Developers, Tech, and Business stakeholders.

My role involves identifying risks promptly and adapting tasks to achieve the best possible outcomes. I ensure ​detailed documentation of project processes and learnings, sharing these insights with other project managers. I ​serve as the central connection with stakeholders while managing several digital projects simultaneously.

My responsibilities include overseeing team management in line with strategic communication plans, ​executing projects from scoping and briefing through to final delivery, and coordinating brand campaigns, ​including digital and 360 campaigns on a global scale.

I am results-oriented, focusing on KPIs and ensuring thorough project documentation and knowledge sharing ​across teams. I handle changes smoothly, identify issues early, and facilitate timely resolutions.

Additionally, I support the Director and other departments to align strategic priorities, create effective ​roadmaps, and set milestones. My role involves leading workflows, prioritizing tasks, managing deadlines, and ​coordinating across various departments such as Digital, E-commerce, Web, Editorial, PR, Advertising, and Store, ​including Flagship projects.

Agile methodology, Slack, Monday, Trello, Hubspot, Notion, Google workspace, Gantt, JIRA, Excel, Powerpoint,...

MANGO

DATASOCIAL

As a Project Manager at Mango, I led the editorial team and ​coordinated the brand's campaigns across all touchpoints, including ​digital, website, social media, PR, paid media, stores, and more. The ​main focus was on digital content. I managed the website, social ​media channels, video and print campaigns, paid media, window ​displays, packaging, events, and all other elements of a 360° ​campaign.

I ensured smooth project execution from start to finish, focusing on ​time, cost, and quality. This involved creating roadmaps and retro-​timings to set milestones, manage variables, and meet deadlines, ​ensuring effective workflow across departments and teams. I ​prioritized tasks and coordinated efforts like an orchestra, ensuring all ​departments worked together harmoniously to achieve the best ​results.

Proactively, I gathered information, anticipated potential issues, and ​resolved them before they escalated. As the central interface for all ​stakeholders, I facilitated clear communication between teams, ​directors, clients, and managers. My experience as a liaison was vital in ​every project I handled.

Strategic meetings involved discussing the campaign's objectives, ​target audience, KPIs, and key messages. Once the brief was finalized, ​I coordinated departments to develop all touchpoints, managing the ​project pipeline, variables, and timelines while always keeping the big ​picture in mind.

During the preproduction phase, I ensured that timelines were met, ​particularly for store-related materials. This required coordination of ​resources, such as samples and products, to ensure a seamless ​production process.

In the production phase, I oversaw the creation of photo and video ​content, ensuring all materials were on-brand and met quality ​standards. In post-production, I managed retouching and final ​adaptations, delivering final assets for various channels.

Additionally, I collaborated with influencers aligned with the brand, ​providing them with samples to create and share content across their ​channels. This expanded our campaign reach and engagement.

Effective communication and alignment across all teams were crucial ​to achieving successful project outcomes.

SOCIAL MEDIA, DIGITAL & EXTRA CONTENT

STORE, PRINT OOH & AD

campaign & Ecomm stills

films

ig feed

ig content

ig stories

Here are some examples of engaging Instagram Stories I produce to present the main campaign, contests, extra content, ​interviews, "This or That," Spotify setlist,...

ig REELS

TIK TOK

WEB: LANDING PAGE & EDITORIAL

EMAIL

ADVERTISING print, digital banners & OOH

Here are some examples of various publications, such as magazines, street kiosks, and airport fingers.

store

book proyect: Mango book

I led the production of a limited-edition book series titled Living Med, showcasing Mediterranean destinations through the ​artistic lens of photographer Txema Yeste. The first edition features Ibiza, with images taken in 2020. We used the printed ​edition to manage a social media contest aimed at capturing leads.

As a Project Manager at DataSocial, I led end-to-end projects in collaboration with multi-functional ​teams, including E-commerce, Marketing, Developers, Tech, and Business stakeholders. I managed ​over 30 projects focused on RevOps and Data Integrations within the HubSpot platform, ensuring ​seamless execution by identifying risks and adapting tasks as needed.

My responsibilities covered a range of areas, including Marketing Automation, Social Content, Social ​and Google Ads, SEO, email marketing, eCommerce, web development, and integrations, using Scrum ​and Inbound Marketing methodologies. I developed detailed project plans, tracked progress, and ​provided updates on costs, timelines, and risks.

I collaborated closely with UX/UI designers to ensure optimal user experience and interface design. ​Additionally, I led social media and community engagement efforts, creating social media plans, ​strategies, buyer personas, and lead-capturing materials such as eBooks.

I coordinated internal resources, managed changes, and maintained effective communication ​between teams and stakeholders. I also implemented internal methodologies to enhance project ​control and organization, documented project learnings, and shared insights with other team ​members to drive continuous improvement.

I have worked as a TV producer in various capacities, from production assistant to head of production, ​across numerous television shows, including fictional series, TV programs, and events.

My experience encompasses organizing health and wellness programs, managing both human and ​technical logistics, planning recording schedules, and facilitating communication between departments.

I have been responsible for sourcing collaborators and guests, handling casting, scouting locations, and ​organizing programming schedules. I have also written TV spot scripts, managed and created budgets, ​crafted social media posts and newsletters, and organized corporate courses and events.

My role involved overseeing logistical aspects at locations, coordinating studio and on-location shoots, ​managing contracts and budgets, and maintaining contact with suppliers to ensure everything was ​prepared and in place for each recording day.

Notable projects include the making of the series "El Ministerio del Tiempo" for TVE, as well as "Cuéntame ​cómo pasó," "Bandolera," and "La vida secreta de los niños."